Product claims play a critical role in attracting consumers and building trust. In the food and beverage industry, common claims include nutritional, ingredient, and sourcing claims.
Examples include:
- Ingredient claim: “Made with real fruit”
- Sourcing claim: “Rainforest Alliance Certified”
In the cosmetic and personal care industry, claims often focus on efficacy/performance, sensory experience, ingredients, and safety.
Examples include:
- Ingredient claim: “Formulated with shea butter”
- Safety claim: “Dermatologist tested”
These claims must be substantiated, which is where ProductVision plays a critical role.
Flexible Claims Management for Multiple Industries
ProductVision simplifies claims approval by integrating with the data you already have, such as formulas, specifications, and existing approval workflows. This flexibility allows teams across departments to manage claims efficiently while maintaining compliance.
Move Claims from Idea to Launch
ProductVision simplifies how teams create, review, and launch product claims. From the first concept to final approval, every claim is tracked, supported with the right documentation, and easy to review. All departments get clear visibility into status and approvals, so campaigns stay on schedule without last-minute surprises.
One Place for All Claims Documents
ProductVision’s Document Management Module keeps all claims and supporting documents in a single, secure system. Teams always work from the latest approved version, with a full history of changes when needed. Permissions control who can view or edit content, and searchable metadata makes it easy to find and reuse approved claims across products and campaigns.
Launch with Confidence
With ProductVision teams spend less time chasing approvals and more time launching products backed by claims that are ready to stand up to scrutiny.
